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Is Facebook about to “borrow” the feature that its Instagram division “borrowed” from TikTok?
A “small number of creators” in India are currently part of a test in which they can share Instagram Reels in Facebook’s News Feed.
Upon sharing a Reel to Instagram, creators in the test group will see an option to have that Reel recommended on Facebook, as well.
Only public accounts are included in the test, and those account holders can control whether or not they wish to share their Reels to Facebook.
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