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YouTube began accepting submissions Wednesday for the 2021 YouTube Works Awards, celebrating the most effective use of its platform in ad campaigns in the U.S.
The Google-owned video site said the 2020 winners used their campaigns to drive “impactful results, including hundreds of thousands of store visits, double digit subscriber growth and huge shifts in brand perception.”
Entries will be accepted through Feb. 5, and the winners will be revealed this spring.
This year’s categories are:
- Action Driver: Celebrating the campaign that best demonstrates how YouTube is used to drive customers to action in decision-making moments.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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