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The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of financial challenges facing the supply-side platform.
At the time of its bankruptcy filing, EMX owed at least two publishers, both ad-management platforms, roughly $750,000 for ad impressions the firm had facilitated, according to two people familiar with the matter. The companies are known to Adweek, but they requested anonymity as they are not allowed to discuss sensitive legal and financial matters.
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