eMarketer: TikTok Will Have More US Gen-Z Users Than Instagram by Year-End

The research firm also sees the video-creation platform topping Snapchat for total US users by 2023

TikTok will bypass Instagram in terms of Generation Z U.S. users by the end of the year, and it will do the same to Snapchat for total U.S. users by 2023, according to new research from eMarketer.