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TikTok will bypass Instagram in terms of Generation Z U.S. users by the end of the year, and it will do the same to Snapchat for total U.S. users by 2023, according to new research from eMarketer.
The research firm said that by the end of 2021, TikTok will have 37.3 million Gen Z users in the U.S.—defined as those born between 1997 and 2012—who access their accounts on the video creation platform at least once per month, versus 33.3