Platforms

eMarketer: TikTok Will Have More US Gen-Z Users Than Instagram by Year-End

The research firm also sees the video-creation platform topping Snapchat for total US users by 2023

Instagram still has far more total U.S. users than TikTok or SnapchatWachiwit/iStock
By David Cohen

May 11, 2021

TikTok will bypass Instagram in terms of Generation Z U.S. users by the end of the year, and it will do the same to Snapchat for total U.S. users by 2023, according to new research from eMarketer.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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