Editors Won’t Be Buying Me Lunch Anytime Soon

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You should know before reading any further that about half of my 17-plus year career was as a journalist… a writer… an editor, whatever title the bosses gave me.

BtoB Magazine recently published an article about the new role of editors in a multi-media world. It was interesting to read, especially comments from CEOs who likely never spent one minute writing copy their entire careers. Just as intriguing was hearing what editors think about some of the new responsibilities thrown their way – from blogging and creating videos, to search engine optimization and hosting Webinars.

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