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The closing day of the IAB’s NewFronts saw Dotdash Meredith sing to advertisers about its stable of over 50 publishing brands that are laser-focused on helping readers find inspiration, answer questions or take action.
“Understanding user intent drives our video strategy,” said Alysia Borsa, chief business officer and president, lifestyle, Dotdash Meredith. “Consumers have a need, we respond with expert content from trusted brands.”
The idea is that its brands can make advertisers “more effective, [drive] more performance and provide incremental reach,” she added, although stopping short of sharing details on revenue growth or specific advertising effectiveness.
This week’s 15-minute virtual presentation marked the company’s first as a merged entity.