Sports Marketing

Discover, Honda, MassMutual, Scotia to Sponsor NHL’s Realigned Divisions for 2020-21 Season

The league opened up voting for the 2020-21 NHL Preseason All-Division Team Fan Vote

The league's divisions were rejiggered to minimize travel during the pandemic National Hockey League
By David Cohen

January 5, 2021

The National Hockey League is set to return to the ice Wednesday, Jan. 13, and it will do so with realigned divisions, each with its own sponsor.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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