Sports Marketing

Discover, Honda, MassMutual, Scotia to Sponsor NHL’s Realigned Divisions for 2020-21 Season

The league opened up voting for the 2020-21 NHL Preseason All-Division Team Fan Vote

The league's divisions were rejiggered to minimize travel during the pandemic National Hockey League

By David Cohen

January 5, 2021

The National Hockey League is set to return to the ice Wednesday, Jan. 13, and it will do so with realigned divisions, each with its own sponsor.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended articles
You Might Like

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

Are You Really Listening to the Conversation on Social?

By NetBase Quid

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"media"}