Digital Publishing's Future is Mobile
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I was asked recently to expand on an argument that publishers should be taking mobile more serious than perhaps other content strategies. I’ve never felt stronger in my 10-plus years in e-media than I do about the future of delivering content and advertising to mobile devices.
As we continue to re-launch our Web sites, my discussions with more than a half-dozen mobile vendors have been refreshing and a tremendous learning process. We can’t test or implement a mobile strategy quicker, however, rushing into anything could result in falling flat on our face.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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