4 Ways Publishers Can Adapt to Survive the Pandemic

COVID-19 is driving severe turbulence across the digital media space. Consumers aren’t behaving normally — by the pre-COVID-19 definition of ‘normal’ — and neither are advertisers. With global lockdown, shopping habits have changed and the effect on publishers is clear. According to the Interactive Advertising Bureau, online ad spend is down 33%, and PubGalaxy analysis shows that in some sectors the dip in ad spend has reached up to 48%.

Lou Carpino is VP Publisher Development, North America at PubGalaxywhere his skills in creating data-driven strategies and leveraging smart tools play a vital part in optimising yield with quality ads and expanding operations. Carpino has over 15 years experience across the technology and publishing sectors, including positions at Bloomberg LP and Go Digital Media. He has also been appointed to the Luxury Marketing Council advisory board, earned membership of the New York Advertising Council and acted as a consultant for well-known brands, in addition to co-founding his own predictive and contextual search company, Hindsight.