Lou Carpino is VP Publisher Development, North America at PubGalaxy, where his skills in creating data-driven strategies and leveraging smart tools play a vital part in optimising yield with quality ads and expanding operations. Carpino has over 15 years experience across the technology and publishing sectors, including positions at Bloomberg LP and Go Digital Media. He has also been appointed to the Luxury Marketing Council advisory board, earned membership of the New York Advertising Council and acted as a consultant for well-known brands, in addition to co-founding his own predictive and contextual search company, Hindsight.
4 Ways Publishers Can Adapt to Survive the Pandemic
In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and [...]