Digital Magazines

Digital Magazine Dashboard 3: 10 Take-Aways from Biannual Survey

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By Thea Selby

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

A few weeks ago, my firm Next Steps Marketing put out its third bi-annual Digital Magazine Dashboard. Two major titles we’ve been following since their entrance on the top Digital titles scene had not yet filed — Reader’s Digest and Taste of Home. Now that they are in, here’s 10 take-aways from this year’s Dashboard. To see the entire Digital Magazine Dashboard, please click here.

1. From Top Titles, almost 1 in every 7 copies sold is digital.

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Headshot of Thea Selby

Thea Selby

M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical 'call-to-action' marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.

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