Despite Gloomy Newsstand Report, All That Matters Is YOUR Bottom Line
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In the same week that it was reported that, “The month of November saw a cornucopia of new titles hit the marketplace, 23 of them promising frequency, including two arriving at the newsstands for the first time, and 56 specials and bookazines . . .” we receive the all too consistent news from Magnet that newsstand sales have dropped again in double digits. The most optimistic highlight of the report is that “sell through efficiency improved in the 3rd quarter to 27.4%,
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