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Demand Media: A Story of Garbage In, Garbage Out

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By Denis Wilson

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Earlier this week we aggregated a news item by Variety that reported on the downfall of content farming operation Demand Media. I suppose you shouldn’t relish in someone else’s failure, but it’s hard not to be pleased by the fact that “the internet” is increasingly rewarding creators and publishers of high-quality content.

If you’re not familiar, Demand Media is the company behind mass-produced content sites like eHow. As one commenter on the Variety article puts it: “There are home electrical-wiring projects on one Demand site…that will kill you if you follow the instructions.”

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Headshot of Denis Wilson

Denis Wilson

Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

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