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Ziggy Stardust has landed on TikTok.
The David Bowie estate, Sony Music Entertainment and Warner Music Group teamed up to bring the @DavidBowie channel to the video creation application, debuting it on what would have been the cultural icon’s 74th birthday.
The channel features videos from Bowie’s five decades of “innovation and reinvention,” and a dedicated playlist on the TikTok Sounds page gives creators access to tracks including “Ashes to Ashes,” “Fame,” “Heroes,” “Let’s Dance,” “Life on Mars?” and “Space Oddity.”
#TheStarman hashtag challenge will kick off Sunday (Jan.
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