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Custom Publishing Begets Marketing Services

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By Andy Kowl

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More and more “marketing services” is becoming the flavor of the week in discussions about B2B publishing. American Business Media made it the theme of their 2011 conference in Austin. In some industries, the buzzword is Marketing as a Service (MaaS).

Lately I began asking publishers if this was a hot-button issue for them. I was met with a collective laugh. It was unanimous-everyone has been doing this for years.

Certainly my own recent publishing includes researching and writing white papers for clients.

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Headshot of Andy Kowl

Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. 

www.ePublishing.com

akowl@ePublishing.com

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