Criteo Hit With $44 Million Fine for GDPR Violations, Reinforcing Data Privacy and Transparency Rules

The company will appeal this decision before the court

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Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules.

The French privacy watchdog, Commission nationale de l’informatique et des libertés (CNIL), found Criteo had failed to obtain people’s consent before collecting their data for ad targeting purposes, and had also neglected to provide sufficient information and transparency while respecting individuals’ rights.

The substantial fine serves as a reminder of the importance of complying with GDPR requirements and handling personal data responsibly while underscoring the commitment of regulators to ensuring transparency in data processing practices.

“They didn’t say that targeted advertising was forbidden, but that people have to be told and given a choice about it,” said Mathieu Roche, co-founder and CEO of ID5.



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