COVID-19’s Impact on Millennial and Gen Z Media Habits — and How Marketers Should Pivot

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Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or web-only shopper. Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically.

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