How COVID-19 Is Impacting Advertising in Publisher Newsletters
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As we’ve entered the 6th week of shutdown (or is it 7th? Honestly who can keep track at this point?), publishers are still struggling with monetizing during this crisis. And, unfortunately, it has resulted in layoffs, furloughs, and pay decreases. In March, BuzzFeed announced salary reductions for the majority of employees, while in April, Bustle Digital Group laid off two dozen staffers and implemented pay cuts. But it’s not just global publications; the pandemic has also hit local publications, as Poytner points out in this
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