As we’ve entered the 6th week of shutdown (or is it 7th? Honestly who can keep track at this point?), publishers are still struggling with monetizing during this crisis. And, unfortunately, it has resulted in layoffs, furloughs, and pay decreases. In March, BuzzFeed announced salary reductions for the majority of employees, while in April, Bustle Digital Group laid off two dozen staffers and implemented pay cuts. But it’s not just global publications; the pandemic has also hit local publications, as Poytner points out in this depressing list of layoffs to date.
Kerel is the Senior Vice President of Global Marketing at LiveIntent. He currently leads the marketing team and works closely with sales, product, engineering and customer success to create awareness and generate leads for key products and features. Kerel has 20 years of digital media experience building and leading Advertising Operations, Account Management, Partnerships & Product Marketing teams. Prior to LiveIntent, Kerel Cooper held positions at Advance Digital as the Senior Director Ad Platform Strategies and JupiterMedia as Director of Advertising Operations. Kerel has his Bachelor’s degree in Management Science/Marketing from Kean University and a MBA from Regis University.
