Course Corrections: The Future of Magazines, Part Two
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As with most things in life, you need to admit that you need to make a course change to institute a course change. The key is to make the course change prior to hitting the rocks.
From my viewpoint, when it comes to creating new touchpoints with audiences and marketers, I think most of the publishing industry made that broad-based and needed course change a long time ago and most are benefiting from that change.
Continuing with the highway analogy per Part One of this article, I offer below a few reasons for any course change you are planning.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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