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Content is Money

Headshot of Andy Kowl
By Andy Kowl

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Most of the publishing world says Content is King. The publishers at SIPA say Content is Money.

The annual conference of the Specialized Information Publishers Association is a celebration of the value of content. Last week here in Washington at the Capital Hilton more than 250 publishing professionals came together, the majority of whom sell content far more than they do advertising. They sell reports, education and training, up-to-the-minute data, webinars, databases, market studies, site licenses, loose-leaf reference volumes, CEUs and even subscriptions.

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Headshot of Andy Kowl

Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. 

www.ePublishing.com

akowl@ePublishing.com

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