Content Creation: Not Attractive to Venture Capitalists (But Keeps the Lights On)
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Last week’s Ad:Tech conference in New York was an opportunity to come at the question of digital media from a different angle, and some of the perspectives offered were pretty eye opening. When’s the last time you went to a publishing conference and heard from venture capitalists and bankers about which ad-supported concerns stand to attract investment, and why?
It’s an important question in the wake of Facebook’s rough ride on Wall Street, and the fallout for publicly-traded Demand Media after Google changed its algorithm to punish lower-quality “content farms” in search rankings.
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