Clubhouse Drops Invite-Only Model, Reveals New Logo, App Icon

Invite-only social media application Clubhouse is no longer invite-only, and it also celebrated its next chapter with a new logo, a refreshed website and a new app icon. Clubhouse explained in a blog post Wednesday, “The invite system has been an important part of our early history. By adding people in waves, welcoming new faces each week in our Wednesday orientations and talking with the community each Sunday in Town Hall, we’ve been able to grow Clubhouse in a measured way, and (mostly) keep things from breaking as we’ve scaled. But we’ve always wanted Clubhouse to be open. Everyone in the world should have access to meaningful conversations. And the best rooms on Clubhouse are the ones where you meet people from far outside your social circle, with very different views and lived experiences, who change your perspective on the world.” The platform has gone from one room when it was created by Paul Davison and Rohan Seth in April 2020 to seeing more than 500,000 rooms created daily, up from 400,000 in June and 300,000 in May. Clubhouse said its team has grown from eight people to 58, and 10 million people have joined its community since the debut of its Android app in May. The average listener now spends more than hour per day on the platform. Direct messaging feature Backchannel debuted last week, and over 90 million DMs have been sent thus far. Brazilian digital communication and afro content creator Dandara Pagu who became the icon for the Clubhouse app last month, is passing the torch to Justin “Meezy” Williams, entrepreneur, manager of hip-hop artist 21 Savage and the voice behind Clubhouse club The Meez-O Estates, described as, “a place to talk about fun, music, business and all ratchet activity possible.” Justin “Meezy” Williams Photographer John Canon captured the image being used for the new app icon, and Williams discussed his early experiences on the platform with Clubhouse partnerships team member Crystal Mais, saying, “You know, I already got a big mouth. So, when I got on Clubhouse, I didn’t like it too much, because I got into a random argument where a girl told me if I didn’t like it, start my own room, so I did. From there, I learned that if you make your own room, you control your environment. I just used to only make my own rooms and talk to people I knew. And then I met people through other people I knew on Clubhouse. I met a lot of cool people that way.” Clubhouse concluded, “We know there will be many more ups and downs as we scale, and competition from the large networks will be fierce. But we believe the future is created by optimists—and we’re excited to keep working to build a different kind of social network. Our plan as always will be to stay heads down on product and focused on the community, making Clubhouse steadily better for them each day. To help with this, we’ll be growing our team (https://jobs.lever.co/clubhouse) quite a bit, so if you’re interested in building with us, we’d love to hear from you.”

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Clubhouse Drops Invite-Only Model, Reveals New Logo, App Icon

More than 500,000 rooms are being created every day

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