Publishing

Why Climate Coverage Is Good Business at The Financial Times

The publisher hopes to boost subscriptions and retention

FT on a pink background with a small sapling next to it
Readers were polled and said that they wanted to read more about the intersection of climate and business. The Financial Times

By Rachel Winicov

January 28, 2021

The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. 

Rachel Winicov
Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.
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