Channel Trumps Technology: An interview with Mark White, Vice President of Specialty Marketing at U.S. News & World Report

US News & World Report discontinued their print magazine in November of 2010, and now embraces mostly digital products that fit their tagline: “Life’s Decisions-Made Here.” But they had a dilemma. Some of their most popular and profitable products, sold in print magazine newsstands, had no channel in the digital world.

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