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Can Publishers Monetize Their Digital Technology Expertise?

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By Denis Wilson

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem.

In many cases, publishers are now leading the way in terms of innovating with digital media and marketing technology, instead of chasing marketers’ quickly-evolving digital expectations with the tools of yesteryear.

Watch the full episode of Target Marketing’s regular Tech Talk Face Off series to hear our full discussion.

For me, there were two key takeaways from this conversation:

1.

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Headshot of Denis Wilson

Denis Wilson

Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

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