How Former Programmatic Holdout BuzzFeed Is Using Automated Ads to Power Growth

Overall ad revenue for its second quarter increased 79% to $47.8 million

BuzzFeed’s four-year-old programmatic business is the engine of its advertising growth. That muscle will come in handy as publishers and marketers enter the usual frenzy of the fourth quarter against the backdrop of the delta variant threatening to derail ad creative and campaign budgets.

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