Bustle Publisher Revenue Drops 10% as CPG and Parenting Brands Falter

The company will bring in between $136 million and $144 million in 2023

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Media company Bustle Digital Group—home to a portfolio of lifestyle publishers including Nylon, Bustle and Fatherly—is on pace to generate between $136 million and $144 million in revenue this year, according to three people familiar with its commercial health.

The revenue range represents a 10% to 15% decline from 2022, when BDG generated $160 million in revenue, according to three sources. A representative for BDG confirmed the news.

The loss will be the first time in a decade that BDG has dropped in revenue year over year, chief revenue officer and president Jason Wagenheim said on a September episode of The Rebooting podcast.

“This is not a great year,” Wagenheim said on the podcast.

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