Bustle Digital Group Launches Branded Content Arm in Partnership With Hero Collective

Branded content makes up 70% of the revenue generated across BDG’s nine brands

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Bustle Digital Group, the publisher of nine titles including Bustle, Elite Daily, Input, Inverse, Mic, Nylon, Romper and The Zoe Report, has partnered with the Black-owned creative agency Hero Collective to launch a new production studio called Undercurrent.

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