Join ADWEEK for the first-annual Brand Play: Sports Marketing Summit, on May 9 in NYC or virtually. We’ll explore the new sports events, platforms, fan insights and cultural impacts that can unlock exciting wins for marketers. Register.
Bustle Digital Group, the publisher of nine titles including Bustle, Elite Daily, Input, Inverse, Mic, Nylon, Romper and The Zoe Report, has partnered with the Black-owned creative agency Hero Collective to launch a new production studio called Undercurrent.
The new production group, which complements BDG’s existing 65-person in-house production team BDG Studios, will develop branded content for BDG advertising partners with a focus on social impact issues, especially those concerning race, gender and sexuality. It expects to generate “low-mid seven figures” in its first 12 months, according to a company representative, and will be staffed by existing Hero Collective and BDG Studios employees.
Through
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in