Bustle Digital Group Launches Branded Content Arm in Partnership With Hero Collective

Branded content makes up 70% of the revenue generated across BDG’s nine brands

Hero and Bustle Digital Group logos side by side
Hero Collective, Bustle Digital Group

Bustle Digital Group, the publisher of nine titles including Bustle, Elite Daily, Input, Inverse, Mic, Nylon, Romper and The Zoe Report, has partnered with the Black-owned creative agency Hero Collective to launch a new production studio called Undercurrent.

@markstenberg3 mark.stenberg@adweek.com Mark Stenberg is Adweek's media reporter.