Bringing Order to Technology Fragmentation

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Imagine walking into a handyman’s workshop and all of his tools are scattered and piled up on his work desk. It’d be hard to figure out what tool does what. Where’s the hammer for pulling nails and where’s the one for whacking dents out of metal?

This is essentially the problem publishers face when it comes to new technology. Digital, web, and mobile technologies have splintered audiences and dispersed media consumption behavior across a plethora of platforms and devices.

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