Brands See Increased Sales After Arming Creators on Social With Affiliate Links

Though as platforms develop new tech, it could soon become outdated

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For years, Noelle Downing, a lifestyle influencer with more than 450,000 followers on Instagram, wanted to partner with brands like Urban Outfitters and Free People. But it wasn’t until she turned to affiliate marketing that she sealed the deal.

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This story first appeared in the Feb. 21, 2022, issue of Adweek magazine. Click here to subscribe.