Platforms

Brands Had to Pay More for Ads on Social During Super Bowl 56

A focus on data collection, higher CPMs and TikTok demand were some of the social media trends this year

February 16, 2022

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As more brands lean on social for messaging during the big game, advertising across the board on platforms was more expensive in 2022.

Catherine Perloff

@catherineperlo1
catherine.perloff@adweek.com

Catherine is Adweek's platforms reporter.

Platforms

Brands Had to Pay More for Ads on Social During Super Bowl 56

A focus on data collection, higher CPMs and TikTok demand were some of the social media trends this year

Catherine Perloff

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Catherine Perloff