Brand Appetite Around Green Thinking Is Growing for The Financial Times

Over the last 24 months, the value of campaigns related to sustainability has tripled

The median time spent on climate content is nearly double the Financial Times average.
The median time spent on climate content is nearly double the Financial Times average. The FInancial Times, Pixabay

Funding climate journalism is becoming less of an existential dilemma as more brands are waking up to the power of having a sustainable strategy—and turning to publishers for help.

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@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.
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