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Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook.
To lead the newly reorganized divisions, Cook created two new jobs and made four key hires: Mike Wong, Andrea Ching, Felippe Velloso and Julia Clyne. Anne Kawalerski, who formerly ran the integrated marketing team now run by Ching, will now lead a Client Innovation Team and stand up the new Bloomberg Client Council, both of which seek to draw core advertisers closer into the fold.