Publishing

Bloomberg Media Nets 41% Digital Ad Bump as It Expands Overseas

Roughly 40% of its 380,000 digital subscribers are outside the US

Bloomberg Media saw its overall advertising revenue rise 40% in the first quarter compared to the same period last year.Bloomberg Media

By Mark Stenberg

May 17, 2022

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Despite a downturn in consumer appetite for news content, Bloomberg Media has increased its digital advertising and subscription revenues 41% and 31% year-over-year, recently appointed chief executive Scott Havens told Adweek. The privately held company declined to share financial specifics.

While the uptick comes amid a spate of rosy revenue reports, the Bloomberg Media numbers compare the first quarter of 2022 to the first quarter of 2021, a notable distinction given the revenue windfalls publishers saw in 2021.

Bloomberg