Is Blockchain a Solution to Digital Ad Fraud?

Fraud has been a problem with digital advertising for a long time. When the incentive structure for direct-response ads focused on click-through, it was not long before we started hearing about “click farms” in far off lands where anyone could buy clicks cheaply. If the incentives focused on social media “likes”, you could buy those cheaply too.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...