Beware of the Not-So-Legitimate CMP

GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of 2018, while US publishers trailed slightly behind with 29% adopting CMPs that year.

Kurt Donnell currently serves as President and CEO of Freestar and has a background in both business development and law. Before Freestar, he was the EVP of Corporate Development and General Counsel at YogaWorks where he saw the company through its IPO, and prior to, he led SheKnows Media through several successful acquisitions. Before entering the digital space, he was a corporate attorney with Am Law 100 law firms Jones Day and Ballard Spahr.