Ad Tech

How Automated Advertising Can Help Publishers Cut Out the Ad Tech Middleman

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By Greg Toothaker

 

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

When it comes to automated advertising, publishers and advertisers have just scratched the surface. We have seen, and will continue to see, rapid growth in programmatic advertising and real-time bidding. But while programmatic and RTB have played a critical role in automating the delivery functions of media buying, both tools represent a narrow slice of the expanded role automation will soon play.

So what do we mean by automated advertising outside the context of programmatic and RTB? Already, there’s been some definitional

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Headshot of Greg Toothaker

Greg Toothaker

As Senior Vice President of Strategy and Innovation at NYIAX, Greg brings experience in developing online advertising strategies and tactical initiatives to propel the company’s future growth. Greg has more than 17 years experience in management and strategy. His individual organization and focus on company goals gives him the ability to manage key relationships and execute critical business objectives. Currently, he is a member of the IAB Digital Video Committee and a former member of the IAB Ad Ops Council and Sales Executive Council.

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