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The New York Times isn’t short on ambition when it comes to audio advertising.
In the last six months, it’s scooped up heavy-hitting media talent like Ezra Klein and Kara Swisher to front shows, reportedly paid about $25 million for This American Life publisher Serial Productions, and launched new and returning shows like popular franchise Modern Love, bringing its podcast portfolio to 17.
These hefty moves make sense when you consider audio is advertising’s fastest-growing revenue stream, according to the publisher, though it declined to break out specific figures.