2021 Outlook

Luxe Brands Expected to Spur an Audio Ad 'Gold Rush' in 2021 at The New York Times

Investment in podcasting and talent attracts brands like Chanel

The New York Times says its The Daily podcast alone is downloaded by 4 million people every day.
By Lucinda Southern

December 22, 2020

The New York Times isn’t short on ambition when it comes to audio advertising.

Lucinda Southern

Lucinda Southern is Adweek's media editor.

Recommended articles
Microlearning


Maximize the Value of First-Party Data for Today and Tomorrow


Why Brands Should Embrace Supply Path Optimization Now


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


What the Pandemic Continues to Teach Us About Customer Wants and Needs

By Paige Musto, VP of Corporate Marketing, UserTesting


When Marketing Goes Haywire

By Smartsheet


How to Sell More on Instagram, Facebook and TikTok

By Productsup


Cracking the Code to Reach Professional Audiences

By Mediaocean