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Since its debut last July, the in-house creative shop launched by the social publisher ATTN: has quickly found its footing, notching 50% year-over-year revenue growth while pacing to finish the year up 70%, according to president Taryn Crouthers.
While such a steep uptick in revenue, especially from a young company, would typically indicate a low base, the shop began operations with an active pipeline of clients that came from its publishing business.
As a result, it generated eight figures of revenue in its first year and has roughly 10 active clients, although ATTN: declined to provide a specific figure.
“The entire reason for formalizing the shop came from partner demand,” Crouthers said.