As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity

Advertisers’ zeal to reach newsletter audiences has benefitted publishers and creators

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Does size matter? In the world of newsletter advertising, not so much.

As the newsletter economy heats up amid the looming disappearance of cookie-enabled ad targeting, advertisers intent on reaching precise, opted-in audiences have shown a willingness to pay for smaller email lists.

The pandemic has encouraged marketers to embrace methods of outreach promising direct access, leading the newsletter advertising ecosystem to expand. Newsletters saw a 5-34% increase in engagement in 2020, according to a report from Tidings.



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