Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
Does size matter? In the world of newsletter advertising, not so much.
As the newsletter economy heats up amid the looming disappearance of cookie-enabled ad targeting, advertisers intent on reaching precise, opted-in audiences have shown a willingness to pay for smaller email lists.
The pandemic has encouraged marketers to embrace methods of outreach promising direct access, leading the newsletter advertising ecosystem to expand. Newsletters saw a 5-34% increase in engagement in 2020, according to a report from Tidings.