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Does size matter? In the world of newsletter advertising, not so much.
As the newsletter economy heats up amid the looming disappearance of cookie-enabled ad targeting, advertisers intent on reaching precise, opted-in audiences have shown a willingness to pay for smaller email lists.
The pandemic has encouraged marketers to embrace methods of outreach promising direct access, leading the newsletter advertising ecosystem to expand. Newsletters saw a 5-34% increase in engagement in 2020, according to a report from Tidings.
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