Are Reports of the 'Death of Display Ads' Greatly Exaggerated?
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A session at the recent Publishing Business Virtual Conference & Expo, “Surviving the Death of Display Ads,” considered the changing role of display ads in the context of sales strategies focused on newer formats such as social media, cross-platform marketing campaigns, branded content and lead generation.
Jay Lauf, publisher and vice president of The Atlantic, spoke of migrating to a digital-first strategy and what it has meant for advertising. Display ads are not dying, he said, noting that they are still the fastest-growing sub-category of ads on the Web.
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