Last week, circulation and marketing consultant Joe Berger reached out to see if I wanted to join him and a few other publishing people in sharing success stories and solutions from publishers and channel partners during the COVID-19 crisis. I reached out to Ingrid Jakabcsin, ANC’s EVP of Publishing and Distribution, for the distributor’s point of view. Below is our correspondence:
Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.
