AMC Update, Part 4

Tuesday’s theme at AMC is clearly engaging your audience, by whatever means you have at your disposal. Social networking, user-generated comments and content, video … the list goes on. The important thing to remember when trying to figure out the approach that’s best for your magazine, however, is to settle on the concept that will get your readers involved with you brand first, says Evan Hansen, editor-in-chief of Wired. Only after you’ve determined what it will take to motivate that audience to be responsive should you begin discussing what Web 2.0