Amazon's Wondery Launches True Crime Billboard and Facebook Group

The Exhibit C billboard debuts at midnight in Times Square

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Amazon podcast hub Wondery is going out-of-home with a campaign aimed at true crime podcast lovers. The Times Square billboard, part of the Exhibit C collection of podcasts, lights up Friday at midnight.

Top line

The OOH launch follows the launch of a Facebook group and dedicated site centered around 70 true crime podcasts including Death of a Starlet and The Shrink Next Door.

The Facebook page currently has 25,000 followers.

“It’s built around creating this inside access environment where the true crime enthusiast can come and gather all the content that they want… and they get to talk about the true crime world that they love so much,” said Blad Norman, Wondery and Amazon Music’s global head of marketing.

Between the lines

True crime content continues to be one of the hottest genres across all content.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in