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Amazon podcast hub Wondery is going out-of-home with a campaign aimed at true crime podcast lovers. The Times Square billboard, part of the Exhibit C collection of podcasts, lights up Friday at midnight.
Top line
The OOH launch follows the launch of a Facebook group and dedicated site centered around 70 true crime podcasts including Death of a Starlet and The Shrink Next Door.
The Facebook page currently has 25,000 followers.
“It’s built around creating this inside access environment where the true crime enthusiast can come and gather all the content that they want… and they get to talk about the true crime world that they love so much,” said Blad Norman, Wondery and Amazon Music’s global head of marketing.
Between the lines
True crime content continues to be one of the hottest genres across all content.
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