(Almost) Live Coverage: 2007 American Magazine Conference
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The 2007 American Magazine Conference, hosted by the Magazine Publishers of America (MPA), kicked off yesterday in Boca Raton, Fla. This year’s theme—”The MagaBrand Revolution”—aims to tackle how publishers can extend their brands’ footprints beyond the printed page and “into all corners of the target audience’s consciousness,” according to the 2007 AMC Conference Chair David Zinczenko, who is also the senior vice president and editor-in-chief of Men’s Health.
I’m live at the event, where attendees like myself are trading the 85-degree, sunsplashed weather that’s just outside for the freezing cold and crowded conference sessions inside the Boca Raton Resort & Club.
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