Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Spotify is making use of its Podz acquisition this week by testing its podcast discoverability feature to engage listeners with personalized and new content.
The feature serves as a way for users to keep up to date on the latest podcasts or content relevant to the individual user, according to the streaming platform. In a TikTok-like vertical feed format, users can scroll through 60-second audio clips from podcasts tailored to each user’s tastes by Podz’s technology, where the algorithm selects soundbites from thousands of hours of audio.
Months
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in