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Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoë Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New Yorker, Details and Wired, as Chief Revenue Officer. The senior hires complete a critical phase in building Adweek’s executive team under CEO Will Lee as it prepares to dramatically expand and elevate its position as the voice for the entire industry.
Ruderman and Schutte will play key roles as Adweek looks to reinvent itself heading into 2024, creating new content platforms, increasing audience engagement and reimagining its place in the marketing and advertising ecosystem, as well as offering transformational products to revenue partners.