Adweek Podcast: The Ever-Evolving Role of Moms in the Media

Brands are finally doing the work to undo the outdated, unrealistic portrayal of motherhood

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In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most unrealistic expectations thanks to media representation: moms.

From the U.K.’s strict rules around gender stereotyping in ads to the brands doing the work to realistically portray the journey of matrescence, the scale has balanced slightly—but there is still more work to do.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.