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Advertising Has Changed Forever

Headshot of Bob Sacks
By Bob Sacks

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This is a very interesting article from Ad Age by Josh Bernoff that makes the claim that “Advertising Will Change Forever.” I agree. It already has already changed, and it won’t stop changing anytime soon.

I am currently writing a new article with the working title “Is It Normal Yet?” Perhaps I should call it, “Will I Recognize Normal When It Comes Around Again?” But you get the idea: We are in a whole new media landscape.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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