Ad Pages Down, But Revenue Up through First Half of Year

Total magazine rate-card-reported advertising revenue through June closed at $11.1 billion, an increase of 3.2 percent over the same period in 2005, according to Publishers Information Bureau (PIB). However, the total number of ad pages fell during the same period to 114,705.61, a -0.2 percent decrease from the previous year.

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.